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ROKA Partners with British Triathlon

ROKA x British Triathlon

DALLAS, Texas, April 26, 2017 ROKA Sports, Inc. and British Triathlon announced a new partnership today, naming the Dallas-based performance multisport brand as the Official Swim Category Sponsor of British Triathlon. In an agreement that extends through 2020, the partnership grants ROKA exclusivity in numerous product categories including wetsuits, swim skins, swimwear, goggles, and swim gear (including kickboards, pull buoys, resistance aids, and more).

“We are thrilled to partner with British Triathlon,” said Rob Canales, co-founder and CEO of ROKA. “One of the driving principles of our company is to serve athletes through innovation, and we are excited to offer our latest collection of high-performance products to British Triathlon. It’s a tremendous honor to play a role in helping the world’s best athletes in their quest to perform to their full potential.”

Jack Buckner, CEO British Triathlon, added: “Our exciting partnership with ROKA is a fantastic opportunity to further support, inform and inspire triathletes to be the very best they can be. With the support of a company so dedicated to helping individuals exceed their limits, we can ensure British Triathlon Home Nation members have the best possible opportunity to achieve their own personal goals within the sport. We’re looking forward to what the next four years will bring with ROKA.”

Winning seven world titles in 2016, ROKA athletes achieved unmatched and unprecedented success, highlighted by Gwen Jorgensen’s win in Rio. ROKA Pro Vicky Holland shared the Rio podium with Jorgensen, finishing third to become the first British woman to win an Olympic medal in triathlon. ROKA athletes earned titles at the IRONMAN® 70.3 World Championship (Holly Lawrence and Tim Reed) and finished the season on top of the ITU World Triathlon Series Rankings (Mario Mola Diaz and Flora Duffy).

Along with the new partnership with British Triathlon, ROKA has enhanced its global fulfilment by partnering with Borderfree. The e-commerce provider simplifies international shopping by displaying prices in local currency, along with a final total, including duties, during checkout. Borderfree will process all transactions, and is trusted by numerous global brands to provide fast, reliable shipping. Customer service needs will continue to be addressed directly by ROKA.

Visit to learn more about the company’s growing lines of premium performance eyewear, apparel and equipment. Follow ROKA on social media at Facebook, Twitter and Instagram.

About ROKA

ROKA is a performance design company dedicated to helping athletes unlock their potential through the relentless pursuit of creating the most innovative, premium products available.

Founded in 2013 by two former Stanford All-American swimmers, ROKA has experienced tremendous growth and continues to expand into new product categories. In addition to being the Official Uniform and Swim Partner of USA Triathlon, ROKA is the Official Swim Partner of the IRONMAN® U.S. Series, the IRONMAN 70.3 Race Series, and the IRONMAN World Championship.

For more information, visit

About British Triathlon

British Triathlon works to promote excellence in the sport of triathlon and create opportunities for everyone to achieve their personal triathlon goals. With a vision to inspire participation, British Triathlon enjoyed world-class success in 2016, winning three of six medals at the Olympic Games in Rio.

British Triathlon’s members include the Home Nation's Associations of Triathlon England, Triathlon Scotland and WelshTriathlon. British Triathlon is responsible for managing the Great Britain Elite, Paratriathlon and Age-Group teams. British Triathlon also manages a number of services that are shared with the three Home Nations. Visit to learn more.

April 26, 2017

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