ROKA Wins ISPO Award for Performance Water Apparel
Maverick Pro Wetsuit Recognized for Excellence
ROKA Sports, Inc. is proud to announce that its Maverick Pro wetsuit was selected as the winner in the Performance Water Apparel category of the 2016 ISPO AWARDS. An accredited seal of quality identifying the best sporting goods for the coming season, ISPO AWARDS are granted yearly to salute the industry’s most exceptional products. Independent juries of industry experts from ten countries met this month to evaluate all entries in terms of innovation, design and function, and ROKA’s performance wetsuit was honored among the finest sporting goods for 2016/2017.
Rob Canales, co-founder and CEO of ROKA said, “We are deeply honored to have the Maverick Pro recognized by the ISPO AWARDS. The pride is shared by the whole family here at ROKA, and the award validates all the hard work we put toward building performance from the ground up.”
Available for men and women, the ROKA Maverick Pro wetsuit is engineered with smart, area-specific buoyancy to enhance the fastest body position possible. It leverages physics, the world’s fastest materials and 30+ years of elite swimming experience to optimize speed, fit and comfort. ROKA’s patent-pending design is the choice of reigning triathlon world champions Javier Gómez and Gwen Jorgensen as well as numerous IRONMAN® champions and top athletes worldwide.
Canales added, “We set the lofty goal of making the fastest wetsuits on the planet, and then came years of intense R&D and endless testing by athletes of all abilities. It took so much because we decided in the beginning that nothing but a true game changer would be good enough, and that no-compromise attitude really set the foundation for our approach to product design. Athletes demand the best from themselves, and as a company founded by athletes, we respect their dedication by always striving to give them the best. Being validated by the ISPO AWARD will inspire us as we continue to take the same approach with a growing range of performance products.”
Visit www.rokasports.com to learn more about the company’s expanding lines of premium performance apparel and equipment. Follow ROKA on social media at Facebook, Twitter and Instagram.
About ROKA Sports, Inc.
ROKA is a premium multisport brand dedicated to empowering athletes with the performance technologies they need to realize and redefine their potential. Like the athletes it serves, ROKA believes reaching one’s best is not a destination but the first step on the next journey of greatness, and the company continually strives to achieve the most innovative, premium products available for those who demand the best.
ROKA was founded by two former Stanford All-American swimmers who, after being frustrated by the offerings on the market, set out to make the fastest wetsuits on the planet. After launching in 2013, ROKA has seen tremendous growth, and its products are now relied upon by numerous world-class athletes including ITU World Champions, IRONMAN® Champions and Olympic medalists. Today, ROKA continues to make a difference for athletes who share its passion for excellence, and the company is building on its reputation for quality, performance and unsurpassed customer experience as it expands into new product categories. For more information, visit www.rokasports.com.
About ISPO
Under its ISPO brand Messe München International offers events and year-round services to the international sports business. The goal of the full-service provider is to offer its customers added value for successful positioning within the international competition. The provided services help customers increase their profitability as well as strengthen personal contacts and business relationships. The services currently include ISPO ACADEMY, ISPO AWARD, ISPO COMMUNITY, ISPO TEXTRENDS, ISPO BRANDNEW, ISPO CARD, ISPO JOBS and ISPO NEWS. As globally successful sports business platforms and multi-segment trade shows ISPO MUNICH, ISPO BEIJING and ISPO SHANGHAI offer a comprehensive overview of their respective markets.