ROKA Adds Rebecca Soni to Athlete Roster
Six-Time Olympic Medalist Joins World-Class Athletes in ROKA Family
DALLAS, Texas, December 22, 2015 – ROKA Sports, Inc. today announced that three-time Olympic gold medalist Rebecca Soni, one of the most dominant swimmers of all time, has joined its roster of athletes. Soni’s Olympic victories also include three silver medals, giving her a career total of twenty-two medals in major international competitions. Having broken multiple world records during her astounding career, she currently holds the world record as a member of the 4x100-meter medley relay (short and long course). Soni was also named American Swimmer of the Year for three consecutive years, and Swimming World’s World Swimmer of the Year for two.
Soni has retired from international competition but her love of swim continues, and she has transitioned into a “life-athlete,” pursuing a daily quest for self-improvement that echoes the path of achievement in athletics. Through the RISE Mentors program, she is teaching a balanced approach to athletics and life, inspiring tomorrow’s champions in the journey to success.
“I’m on a quest to create my future the way I choose it to be, and I chose to be part of the ROKA family because it’s a company of athletes, for athletes,” said Soni. “I want to share everything I’ve learned with the next generation and show them that reaching their true potential requires dedication, drive and the right attitude throughout their lives. That sentiment is echoed at ROKA. There’s so much performance designed into everything ROKA makes, and that’s because they know and respect the passion of athletes.”
Rob Canales, Co-Founder and CEO of ROKA said, “We are honored to have such a talented and celebrated athlete join the ROKA family. We jumped at the opportunity to work with Rebecca as she takes on new challenges. We are excited to leverage her passion and unrivaled expertise. As Rebecca inspires the next generation and continues tackling new epic challenges in open water, triathlon and beyond, she will rely on innovations that reflect our uncompromising drive to create the very best.”