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ROKA and IRONMAN Announce Multi-Year Partnership

IronmanROKA and IRONMAN are proud to announce that ROKA Sports, Inc., a performance multisport brand, will be the exclusive swim partner and swim course sponsor for all U.S. IRONMAN®events, including the IRONMAN® World Championship beginning in 2015.

ROKA Co-Founder and Chief Executive Officer, Rob Canales said, “IRONMAN and its community inspire us. For the dynamic, growing team at ROKA, this partnership is an amazing opportunity to connect directly with an incredible group of people who believe that Anything is Possible®.  We look forward to working closely with IRONMAN and IRONMAN athletes to elevate their experience over the next several years through groundbreaking products, support and initiatives.”

“We are thrilled to partner with ROKA – as their innovative team and products are well-respected by IRONMAN athletes,” said Andrew Messick, Chief Executive Officer of IRONMAN. “We look forward to working with ROKA to enhance the athlete experience through our shared commitment to and passion for the sport of triathlon.”

As part of the partnership, IRONMAN will carry an assortment of ROKA co-branded products, including swim skins, wetsuits, caps, goggles and other swimwear beginning in March 2015.

“For many athletes, completing an IRONMAN triathlon represents the ultimate challenge,” added Ryan Dolan, ROKA Vice President of Sales & Marketing. “For others who race multiple times a year or have done many races over an extended period, IRONMAN is a way of life. For all athletes, IRONMAN is more than a race. We are honored to support the incredible dedication, perseverance and endurance that defines this community and organization.”


The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visit


ROKA was founded in 2011 by two former All-American swimmers from Stanford University, who, after being frustrated by the offering on the market, set out to make the fastest wetsuits on the planet.  After two years of intense R&D, and testing by athletes of all abilities, ROKA launched its patent-pending Maverick wetsuit, Viper swimskin and SIM short training lines in 2013.

ROKA products were immediately sought out by elite and developing swimmers alike. Professional athletes in ROKA finished First Out of the Water at back-to-back IRONMAN® World Championships, IRONMAN 70.3® World Championships, and ITU WTS Grand Finals, as well as many other races around the world.  In 2014, ROKA athletes Javier Gómez and Gwen Jorgensen won three World Championship titles.

January 16, 2015

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