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OUR 140.6 HOUR SALE ENDS IN...
2013-2024

Eleven years
and counting.

This is more than a sale; it’s a celebration of 11 incredible years fueled by an amazing community. Explore exclusive savings and get equipped for your future challenges.

This is more than a sale; it’s a celebration of 11 incredible years fueled by an amazing community.

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THE WORLD'S MOST VERSATILE EYEWEAR

Welcome to ROKA. We're an independent performance eyewear brand from Austin, Texas. We've created a new category of prescription eyeglasses and sunglasses by bringing proven, cutting-edge sport performance tech to everyday eyewear.

If you're active and need a versatile eyewear solution, we've got you covered.

Featured Products

“High quality construction, lightweight materials, and absolutely crystal clear lenses. I can’t recommend this brand enough.”

- Stephen S
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