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Happy Holidays

UNWRAP
POTENTIAL

Give them an edge.

EXPLORE OUR GIFT GUIDES
Happy Holidays

UNWRAP
POTENTIAL

Give them an edge.

EXPLORE OUR GIFT GUIDES
Woman weight training wearing ROKA sunglasses
Woman weight training wearing ROKA sunglasses
FloatFit™ Performance eyewear with FloatFit™. All you'll feel is the difference.
FloatFit™ Performance eyewear with FloatFit™. All you'll feel is the difference.

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THE WORLD'S MOST VERSATILE EYEWEAR

Welcome to ROKA. We're an independent performance eyewear brand from Austin, Texas. We've created a new category of prescription eyeglasses and sunglasses by bringing proven, cutting-edge sport performance tech to everyday eyewear.

If you're active and need a versatile eyewear solution, we've got you covered.

“High quality construction, lightweight materials, and absolutely crystal clear lenses. I can’t recommend this brand enough.”

- Stephen S
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